Explore Capsules

Universal basic income pilots keep testing the oldest objection: that guaranteed cash kills the will to work and inflates prices. These views split on what the trials show, with Finland and Kenya suggesting no collapse, Stockton pointing to modest work increases, and skeptics warning the results will not survive at national scale. The evidence you trust decides where you stand on free money.

The launch moment gets the attention, but the preparation decides the outcome. These approaches split between soft launches with real-world testing, strict go/no-go gates with clear authority and rollback plans, and post-launch discipline built on feedback loops, post-mortems, or sales enablement. Choose the launch path that fits your product and your appetite for risk.

Whether you give the product away, hand out a trial, or run a demo reshapes your whole sales motion. These options differ on whether users can self-activate cheaply enough for freemium, whether fast trial activation lifts conversions, or whether a tailored demo that hits real pain points closes better. Weigh them against your product's complexity and cost to serve.