Explore Capsules

Vanity metrics can make performance look stronger while obscuring whether the business is actually improving. Learn how to choose metrics that test hypotheses, inform strategy, and reveal customer behavior through cohort analysis and attribution. Understand why turning a measure into a target can distort its meaning and lead teams away from better decisions.

The short, spider-like Napoleon most people picture was largely built by his enemies. These myths trace how British propaganda distorted his image, how a measurement mix-up birthed the height legend, and how caricatures were preserved and catalogued over time. Sort fact from exaggeration and see how a reputation gets manufactured.