# Capxule: brand origin and pronunciation

## Name
Capxule. Capitalize the C in prose and retain the x.

## Pronunciation
Pronounce Capxule **KAP-zuhl**, IPA **/ˈkæp.zəl/**. Listen: https://capxule.com/brand/capxule-pronunciation.mp3 There are two syllables, with stress on the first. The x is pronounced /z/, as in monoxenic (an x in the middle of a word, said as z). This is the chosen brand pronunciation.

## Origin
**Context Capsule → XCapsule → Capxule**
The name began as Context Capsule, became XCapsule, and then became Capxule. The X preserves the connection to context in the final name, while capsule evokes a contained, portable unit of knowledge. This naming sequence is the brand's origin; it is not derived from a shared Greek root with monoxenic or axenic.

## C logo
The C logo represents bits of context and knowledge connecting in a flow. It expresses the movement from individual pieces to connected understanding.

## Short description
Capxule (pronounced KAP-zuhl) takes its name from Context Capsule, through XCapsule. Its C logo represents bits of context and knowledge connecting in a flow.

## Source of these facts
The naming sequence, pronunciation direction, and logo meaning were supplied by the brand owner. The illustration on the accompanying page explains the logo concept and is not an official logo asset.